I love the Gold Cards, and with many of the merchant offers good for one year with unlimited use, they make the perfect gift for family and friends. Sometimes many of us don't want to cook at the end of a hard day, and the 2-for-1 Pizza deals for example are very popular with my children and grandchildren. Also, the two for one deals are a great value especially when two people split the bill such as at lunch. I look forward to these great products each year.